Segmentation Who eats at McDonald's? In order to successfully market its enterprise and products, McDonald's must use different segmentation strategies (geographic, socio-demographic, psychographic, and behavioral). Geographic Geographic segmentation relates to where in the world McDonald's is focused on catering to. McDonald's restaurants are located all around the world, spanning from the United States of America... Continue Reading →
SWOT SWOT is used to analyze the strengths, weaknesses, opportunities, and threats in a company that are related to its surrounding competition. SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) is a set of objectives used by a company to achieve its goals. In this blog post we will analyze and interpret the SWOT of McDonald's... Continue Reading →
"We are listening more and assuming less" Jessica DeVlieger, 2016 The worldwide continuously evolving trend in food causes one of the biggest fast food chains in the world to reevaluate the products served. In the case of McDonald's, a positive attitude when it comes to listening to their clients has allowed them to excel and... Continue Reading →
McDonald's Industry McDonald's is a leading restaurant in the Food & Beverages industry, specifically fast food. Not only do they face direct competitors like Burger King, Wendy's or Subway with speedy and delicious meals, more awareness being raised on health brings with it more indirect competition of healthier options (e.g local hip salad bars, poke... Continue Reading →
For McDonald's, several macroenvironmental factors have opposed threats but also opportunities in recent years. Political Forces The economic slowdown in China has caused a noticeable decline in revenue. Moreover, Steve Easterbrook is worried that the trade war between the United States and the Chinese government has turned locals against the American company. (Sarah Whitten, 2018)... Continue Reading →
When attempting to analyse the business-to-customer transaction that takes place at McDonald's, it is complicated to determine whether the company initially offers a service or a product. The reason for this is because McDonald's initially sells a product where customers may or may not receive a service prior to being served the tangible good. Product... Continue Reading →
The Marketing Mix:The 4 P’s or the so called ‘Marketing Mix’ are considered the key elements when talking about the marketing of a good or a service. The 4 P’s stand for: Price, Place, Promotion and Product; They are considered the tactics and strategies used by a company to approach it target market and to... Continue Reading →
To respond to the ever-changing culture and competition in the global food industry, McDonald’s has changed its mission statement accordingly (Meyer, P., 2019). This step is considered to be essential for commercial benefit because it sets a clear purpose and determines activities the business needs to pursue. McDonald’s corporate mission is “to be our customers’... Continue Reading →
McDonald's is a household name when discussing the world’s leading fast-food restaurants. To reach this position, the chain’s efforts is credited to its ability to go beyond the market’s needs, therefore highly marketing oriented. McDonald’s utilizes technology to bring convenience with self-order kiosks and table service, a response to the young generation’s automation preference (Ryan,... Continue Reading →
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